L to R: Erica Tanov x Creative Growth Revolve Skirt by Alice Ung; Erica Tanov x Creative Growth Revolve Design; Erica Tanov x Revolve Skirt by Carol Fullen; Ying Ge Zhou working on Erica Tanov x Creative Growth Revolve Design
BERKELEY, CA - (May 30, 2023) - Erica Tanov, a designer renowned for timeless clothing and a commitment to artistic endeavors, is proud to announce the launch of the Erica Tanov x Creative Growth Revolve program. This innovative initiative aims to embrace circular economies, promote sustainability in the fashion and textile industries, and support artists with developmental, mental, and physical disabilities.
As a values-driven business, Erica Tanov has always been synonymous with time treasured clothing and artistic pursuits. With a dedication to thoughtful design, ethical consumption, and responsible manufacturing, Erica Tanov is excited to deepen its commitment through the Erica Tanov Revolve program in partnership with Creative Growth Art Center.
The concept behind Erica Tanov Revolve is to provide a platform for the community to pass on their gently worn Erica Tanov pieces. By donating these items to artists at Creative Growth Art Center, individuals contribute to artful reuse and inspire the creation of one-of-a-kind textiles and wearable garments by talented artists. The resulting collaborative pieces will be showcased in seasonal exhibitions held at the Erica Tanov Berkeley store, where both the artworks and artists will be celebrated. All proceeds from these exhibitions will be donated to the Creative Growth Art Center, further supporting their mission of advancing the inclusion of artists with developmental disabilities in contemporary art and strengthening community.
We are thrilled to launch the Erica Tanov x Creative Growth Revolve program," said Erica Tanov, founder of the eponymous brand. "This collaboration represents our commitment to sustainability, ethical consumption, and supporting an organization that is near and dear to my heart. By donating your gently worn Erica Tanov pieces, you contribute to a circular economy and enable Creative Growth artists to create unique garments that exemplify the power of collaboration and artistic expression.
Creative Growth Art Center holds the distinction of being the oldest and largest non-profit center for artists with developmental, mental, and physical disabilities. Since its inception in 1974, Creative Growth has played a vital role in raising public interest in the artistic capabilities and achievements of individuals with disabilities. Through its professional, multimedia studio environment, gallery exhibitions, and representation, Creative Growth empowers artists to express themselves and make a significant impact in the art world.
Participating in the Erica Tanov x Creative Growth Revolve program is simple. Individuals can mail their gently worn Erica Tanov pieces, along with their name and email address, to the Erica Tanov Studio located at 1808 Fifth St, Berkeley, CA 94710. Local customers also have the option to bring their items directly to the Erica Tanov store at 1827 Fourth St, Berkeley, CA 94710. In gratitude for their contribution, participants will receive a 15% discount code towards any future Erica Tanov clothing purchase over $100, which can be redeemed online or in-store without an expiration date.
For more information about the Erica Tanov x Creative Growth Revolve program, please visit www.ericatanov.com/revolve.