Image Description (L to R): Creative Growth Supporter Erica Chan Coffman models a pair of FREDA x Creative Growth Sneakers; Creative Growth Artist D’Lisa Fort showcases her recently completed FREDA x Creative Growth sneakers; FREDA x Creative Growth EDA D’Orsay Sneakers by Stephanie Hill
(Oakland, CA, September 19, 2024) — Creative Growth Art Center, the pioneering nonprofit dedicated to supporting artists with disabilities, is proud to announce a unique collaboration with renowned footwear brand Freda Salvador. This partnership brings together art and fashion with the release of Freda Salvador’s iconic EDDY and EDA sneakers, reimagined by Creative Growth artists.
Launching on September 19th, 2024, this limited-edition sneaker collection will debut at an exclusive event hosted by Erica Chan Coffman at Freda Salvador’s Fillmore Street store in San Francisco, from 5 PM to 7 PM. Bay Area supporters will have the first opportunity to purchase the custom-designed sneakers before they are made available to a wider audience at Creative Growth’s 50th Anniversary Gala at SFMOMA on September 25th, 2024 and online at www.creativegrowth.org the week following.
The Collection: Art Meets Fashion
The collection features Freda Salvador's EDDY and EDA sneakers, known for their timeless design and comfort, transformed by the unique vision and creativity of Creative Growth artists. Each pair of sneakers is a wearable work of art, showcasing original designs and personal expressions, making this collaboration a true celebration of creativity and inclusivity.
Supporting the Creative Growth Community
All proceeds from the sale of these one-of-a-kind sneakers will directly support Creative Growth’s studio program, which empowers artists with disabilities to express their creativity and achieve personal growth. This collaboration not only provides a platform for these talented individuals but also strengthens Creative Growth’s mission to engage broader audiences through innovative partnerships.
"We are thrilled to partner with Freda Salvador, a brand that values creativity and individuality as much as we do," said Amy Keefer, Creative Growth Artist Facilitator and Beyond Trend Fashion Lead. "This collection beautifully demonstrates how fashion can serve as a canvas for diverse voices. The undeniable voice of art shines through in each design, showcasing the powerful expression of our artists. We’re excited to share this meaningful partnership and celebrate Creative Growth artists with a new audience as part of our 50th Anniversary."
Event Details
The Freda Salvador x Creative Growth sneaker collection will be available for purchase starting at the launch event on September 19th, with all proceeds going directly to support Creative Growth's studio program. Guests will enjoy an evening of art, fashion, and philanthropy while celebrating the incredible talents of Creative Growth’s artists.
About Creative Growth Art Center:
Founded in 1974, Creative Growth Art Center is a pioneering nonprofit organization based in Oakland, California. For five decades, Creative Growth has been dedicated to nurturing the artistic talents of individuals with developmental disabilities. Through its inclusive and supportive environment, Creative Growth has empowered artists to create meaningful and impactful works of art that have garnered recognition worldwide. The organization is committed to advancing the disability arts movement and promoting the idea that art is for everyone.
About Freda Salvador
Freda Salvador is a footwear company based in San Francisco, known for its commitment to craftsmanship and innovative, versatile designs. With a focus on timeless, high-quality pieces, Freda Salvador creates footwear that empowers women to express their individuality and style.
For media inquiries, please contact:
Ibby Sasso
Marketing + Communications Director, Creative Growth Art Center
ibby@creativegrowth.org