EVENT DETAILS
WHO: The RealReal’s Kristen Naiman
Guests: Designers Melissa Morris and Presley Oldham, Editors Jalil Johnson, Jasmine Fox-Suliaman, Jenna Igneri, Maisie Prince, Mel Ottenberg, Mickey Boardman, and Tchesmeni Leonard, Influencers Eric Jess, Ginger Lu, Hilliary Latham Salamanca, Jack Edwards, Jazmine Brown, and Jerome Parker, Models Alina Timo, Eniko Mihalik, Lauren Chan, Melinda Doerr, and Renata Quaglia, Stylists Brie Welch, Britt Theodora, and Heather Newberger, Tastemakers Brianna Lance, Destinee Ross Sutton, Gabriel Perez Silva, Julie Gilhart, Pietro Quaglia, Simone Shubuck, Tara Thomas, Woldy Reyes, and Yves Mathieu-East.
WHEN: Friday, September 6th, 2024
WHERE: 301 Canal Street, New York, NY 10013
SOCIAL: @therealreal, @creativegrowth
PARTNERS: Installation creative and production in partnership with Mythology, event production by C.O’Neil Productions, bites provided by Saigon Social, Wu’s Wonton King, Fong On, Mei Lai Wah, Kopitam
About The RealReal
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
About the Installation at 301 Canal Street
At first glance, the installation, which debuted on June 13th, 2024, may have appeared to be a new The RealReal store, but, upon closer inspection, it revealed a ‘store’ whose stock consisted entirely of non-shoppable luxury dupes confiscated during our authentication process; these 35 bags were impossible to decipher as fakes with the naked eye. They were not for sale because this store was never intended to open or sell anything. In fact, in an office above the store, reminiscent of the back rooms of Canal Street where the ‘best’ fakes are sold, we invited our community to turn in counterfeits one day each month for a chance to win the real thing from The RealReal. Our intention was to provocatively prompt passersby to ask themselves what’s real, with the goal of starting a conversation about why it matters on a street synonymous with counterfeit culture.
What started as a summer pop-up has become so much more. Tons of community members stopped by, posted on social, and turned in fake bags — and the conversation is far from over. That’s why we’re extending our installation through the end of the year, creating new opportunities to talk about authenticity and imitation. We’ll also be refreshing our wall of fakes, destroying and repurposing some fake bags and putting new ones on display.
For more information please visit therealreal.com.
For more photography of the installation, please see here (photo credit: Olympia Shannon).
About Creative Growth Art Center
Creative Growth is a non-profit organization based in Oakland, California, dedicated to advancing the inclusion of artists with developmental disabilities in contemporary art. By providing a supportive studio environment and gallery representation, the organization strengthens community ties.
Founded in 1974, Creative Growth has been a pioneering force in the arts and disabilities sector, establishing a model for creative communities where art is an essential form of communication accessible to all. Celebrating its 50th anniversary in 2024, Creative Growth has partnered with SFMOMA to present a landmark exhibition showcasing half a century of artistic achievement and innovation.
From the first day Creative Growth started in the East Bay home of Elias Katz and Florence Ludins-Katz, the vision was clear: art would be the path forward for people with disabilities to express themselves, and a professional gallery would exhibit their work.
The Creative Growth Studio is home to over 140 artists who work in a variety of media. Facilitated by professional artists, the studio provides artistic support, high-quality materials, and space for painting, drawing, ceramics, woodwork, fiber arts, printmaking, and digital media. The studio is an open space, converted from a 12,000 square foot former auto repair shop.
About Creative Growth’s Beyond Trend Fashion Program
The Beyond Trend Fashion Program at Creative Growth Art Center celebrates the extraordinary wearable art crafted by artists with developmental disabilities. Curated by textile instructor Amy Keefer, the program showcases a wide range of textile processes, including fabric painting, hand embroidery, weaving, wrapping, and crochet, all created in Creative Growth’s Oakland studio. Highlights include Monica Valentine’s fringed SAORI loom weavings and intricately beaded sequin sculptures, Lulu Sotelo’s handmade El Chavo del Ocho dolls, and Aurie Ramirez’s metal fashion-inspired wooden cutouts. Additionally, the exhibit features Zina Hall’s embroidered portraits, Susan Janow’s geometric grids, Jorge Gomez's collage quilt, Dinah Shapiro’s crocheted "ponchelots," and Stephanie Hill’s emoji and op art fashions.
The program has also fostered partnerships with renowned brands such as Levi's, Marc Jacobs, Anthropologie, Nordstrom, Vans, and Everlane, extending the reach and impact of Creative Growth's artists. This initiative highlights diverse creative practices, blurring the line between fine art and fashion.