Creative Growth and FRĒDA SALVADOR Unveil Collaborative Sneaker Collection Featuring Artists' Reimagined Designs

(Oakland, CA, September 19, 2024) — Creative Growth Art Center, the pioneering nonprofit dedicated to supporting artists with disabilities, is proud to announce a unique collaboration with renowned footwear brand Freda Salvador. This partnership brings together art and fashion with the release of Freda Salvador’s iconic EDDY and EDA sneakers, reimagined by Creative Growth artists.

Launching on September 19th, 2024, this limited-edition sneaker collection will debut at an exclusive event hosted by Erica Chan Coffman at Freda Salvador’s Fillmore Street store in San Francisco, from 5 PM to 7 PM. Bay Area supporters will have the first opportunity to purchase the custom-designed sneakers before they are made available to a wider audience at Creative Growth’s 50th Anniversary Gala at SFMOMA on September 25th, 2024 and online at www.creativegrowth.org the week following.

The Collection: Art Meets Fashion
The collection features Freda Salvador's EDDY and EDA sneakers, known for their timeless design and comfort, transformed by the unique vision and creativity of Creative Growth artists. Each pair of sneakers is a wearable work of art, showcasing original designs and personal expressions, making this collaboration a true celebration of creativity and inclusivity.

Supporting the Creative Growth Community
All proceeds from the sale of these one-of-a-kind sneakers will directly support Creative Growth’s studio program, which empowers artists with disabilities to express their creativity and achieve personal growth. This collaboration provides a platform for these talented individuals and strengthens Creative Growth’s mission to engage broader audiences through innovative partnerships.

"We are thrilled to partner with Freda Salvador, a brand that values creativity and individuality as much as we do," said Amy Keefer, Creative Growth Artist Facilitator and Beyond Trend Fashion Lead. "This collection beautifully demonstrates how fashion can serve as a canvas for diverse voices. The undeniable voice of art shines through in each design, showcasing the powerful expression of our artists. We’re excited to share this meaningful partnership and celebrate Creative Growth artists with a new audience as part of our 50th Anniversary."